Steven G. Sapra and Paul J. Zak (Analytic Investors, Inc. and Claremont Colleges - Center for Neuroeconomics Studies) have posted Neurofinance: Bridging Psychology, Neurology, and Investor Behavior on SSRN. Here is the abstract:
The purpose of this paper is to catalog some of the important findings from the fields of psychology and neurology, and to show potential implications for economics, with particular emphasis on financial markets. The blending of these fields is developing a new sub-field of neureconomics known as neurofinance.
