Scott J. Burnham (Gonzaga University School of Law) has posted Incorporating the Doctrine of Reasonable Expectations in Article 2 on SSRN. Here is the abstract:
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This article is part of a symposium on revising Article 2. It argues that the problem of the contract of adhesion can be solved by paying greater attention to the doctrine of reasonable expectations. Although many scholars consider this to be a new doctrine, brought into contract law through insurance law, in fact the doctrine permeates the existing Article 2. Thus, express incorporation of the doctrine would not radically alter Article 2, but would be consistent with existing Code methodology.
